LUISS Job Exchange

Arianna D’Atri

My name is Arianna D’Atri, I am 24 years old and I have a Bachelor of science in Management & Marketing (Nov.2012) and a Master of science in Business & Management (Mar.2015) with a grade of 107/110.
My master thesis, which title was “Cross-cultural marketing: from the analysis of the cultural differences to the strategic implications”, concerned the topic of cross-cultural marketing as fundamental tool to ensure an efficient presence of an enterprise in international markets.

At 22 I started working at Appia Antica Resort, my family’s hotel, that won the Planet Earth’s #1 Accommodation Award and 6th BEST ACCOMODATION IN THE WORLD in Top 10 dei Booking’s Best.
The main functions of that job were the coordination of the day-to-day operations of the resort and the assistance of the customers, ensuring them a warm and genuine arrival and departure experience, providing a concrete support during the stay and handling all guest complaints and comments. Moreover I am still in charge with a periodical moderation activity on social properties.

At 23 I started my first real full time job at Dentsu Aegis Network, one of the world’s leading marketing communications groups, which has an international presence in over 130 countries. I have worked for one year as strategic marketing planner in Carat Italy for P&G team, working at mkt categories of Grooming (ie. Gillette, Venus), Oral care (ie. Az, Oral B, Kukident) and Batteries (ie. Duracell).
My daily routine was about drawing up monthly competitive and target analysis, supporting the development of Media Communication Strategies, KPI identification and measure, and coordination with global team to develop learnings and innovation across countries.

I am a communicative, passionate and curious person, able to learn quickly and perform efficiently, always ready to pick up new challenging job opportunities everywhere in the world, with a particular interesting in South-East Asia, Australia and South America.

At work, I am a proactive, hardworking and result-oriented, featured by attentiveness to details, with a very good spirit of collaboration, the ability to produce synergy inside the teamwork and a natural inclination to create a pleasant workplace.

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